It’s that time again. The Super Bowl came and gone and with it we have a whole bunch more new ads. Somebody tell Blip. Maybe they’ll stop playing the same ad over and over again. Speaking of Blip, I did something different for this year’s ads by making a video review of the ads rather than just posting the clips and hoping they’ll still be up.
One thing I’ll say for this year’s offering is that they were really weak this year. Usually Super Bowl ads have a lot of production value or do something different, but while there were some fair ads, I think more money was spent on getting on the Super Bowl than on the production of the ads. I’m not sure if we should blame the NFL or CBS because I don’t know who controls the cost of being on but if they’re just using ordinary ads it’s not the same. Although GoDaddy seemed to finally dropped the fake controversy campaign that drove me nuts.
So here are this year’s BW Award winners. Feel free to add your changes in the comments.
BW Media Spotlight 