
“Superhero fatigue is real, but Spider-Man fatigue is not,” says analyst Jeff Bock of Exhibitor Relations. “This is the first big superhero film of the summer, and there is so much goodwill following Spider-Man.”
When does the hurting stop?
That’s a quote from a recent Variety article about the success of Spider-Man: Brand New Day, the movie that chose the wrong title given the title’s comic history (like anyone at Marvel Studios or Sony cares). An article that stars with “Superhero fatigue is no match for Peter Parker.” Look, I’m happy for it. It’s been Spider-Man in name and costume design only since the first MCU movie, but at least something they’re doing is working. Congrats.
Hollywood still doesn’t understand the problem. Of course.
Why would they? The narcissistic cool kids who treat the world like they’re still in high school (maybe that’s why Peter is never allowed to get to college anymore) still want to take that geeky stuff and make it theirs because the everything for meeeeeeeeee crowd hates those nerdy comic fans and anything not made for them or the people they want to be like. Marvel Studios, a company founded on whatever characters the previous owners didn’t give the rights away to during bankruptcy and a desire to get the adaptation correct to make fans (the ones who buy all the merchandise) happy while bringing in new fans and casual audiences, have done none of that since the Disney takeover.
There are issues (no pun intended) with the comics right now, too, which the last owners still allowed to happen, like that other “Brand New Day”. The current owners are ignoring the comics completely so long as they have a bunch of names and concepts to ignore everything else to lazily create the “important media”. They don’t pay attention to fan response and leave that to secret activists happily feeding them lies to push their agenda, and creators willing to play ball in the hopes of getting royalties if a character they create shows up in the movies, Disney+, or some video game. Considering they’re not activists themselves, but it’s more ego and greed, and if they have to use the various culture shields to not be critiqued they’ll do it. Hollywood is just full of people playing everyone for suckers, including each other, convinced the existing fanbase is gullible enough to play along. Less and less…they aren’t.
Of course they aren’t the real problem, but the people who opened the door that allowed them to sneak in, the “cool kids” of the everything for meeeeeeeeeeee crowd I mentioned. They didn’t understand why we liked this “junk” when it wasn’t popular, and now that it is they still don’t know or care why. They just assume they can make it better because their perspective is the only one that matters, like the bully that made fun of you for reading comics or playing D&D, or your choice in video games if not games at all that weren’t approved by the high council of them. They failed and continue to fail to understand what we wanted, so the only ones going are those few gullible brand loyalists they did manage to get, critics both professional and personal who need to see it for a paycheck, and nobody who just wants to “own the chuds” who push for things in movies they never watch or comics they never read. It’s tough to have fatigue of something they don’t really make, or at least don’t appear to be anymore. Let’s look at more of this article from Variety contributor Rebecca Rubin.
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Posted by ShadowWing Tronix on July 31, 2026 in Television Spotlight and tagged commentary, Doctor Who, Russell T. Davies, WhoCulture.
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