Like it or not, TV networks need advertising dollars to stay in business and businesses need ads to promote their products and services, especially small businesses who need that local ad break time to reach potential customers. But as Millennials are perceived as hating advertising of any kind networks are trying to come up with new ways to bridge the gap. Fox’s latest plan are sponsored stories of overcoming adversity. Making the advertisements into actual content may be the way to go. It worked when I was a kid. I’ll explain that one tonight.
BW Media Spotlight 