Marketers love to classify us as a series of demographics, usually one so vague as to not understand how humans work and think. This is worse when it comes to children since they seem to think all kids are exactly the same and are all into the same things no question. No, wait, we used to think boys and girls were into different things but now we blame that on brainwashing or something. Kids are individuals just like people. You may find a group with similar tastes but how do you define that. Usually marketers don’t even try. So give Turner Junior credit for actually trying to figure out what different kids are into before marketing to them. They may still be getting things wrong, but it’s more effort than usual.
BW Media Spotlight 