Remember, when we first met Max he wanted to make comics for blind people.
This happens a lot in comics, movie, and television. Some writer comes up with this surprise moment which (in theory) will make for a great storytelling moment, but only if the reader/viewer doesn’t see it coming. So naturally the marketing includes the moment as a hook to get people to read or watch it, thus ruining it’s potential and ruining the story. Worse is Japan, who often spoils stuff right in their title. It shows how little marketing people really understand storytelling.
BW Media Spotlight 
