DC’s going to run out of names for Billy’s alter ego at this rate.
The reason given for not fighting Marvel Comics for the name Captain Marvel is that everyone allegedly believes he’s called Shazam now because DC hasn’t had his name on comics and merchandise. I think that’s hogwash. It’s like thinking Donkey Kong is the name of the carpenter. Meanwhile, Shazam hasn’t gotten out of kids TV and the comics, while a music identifying app called Shazam is popular enough that Fox created the game show Beat Shazam. So will non-comic fans think they named him for the app?
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