
The promotional, pack-in minicomic is a sadly obscure piece of media even in comic circles. It’s not all that surprising considering the only way you had them growing up is if you bought the toys or someone you knew did and gave you the comic or let you read theirs. A good promo minicomic is the same as those TV shows that get ignored for being “30 minute toy commercials” in that a good one needs a good story to create a playscape for kids to play in. In the days before President Ronald Reagan drained the FCC of a bit of their power the minicomic was the only way to push the line. Maybe someone would buy you the toy or it looked interesting on the shelf, the comic made it look like a world you wanted to explore, and maybe you’d get more figures and vehicles to play in that world. If you weren’t interested in the toys (or couldn’t afford them all) but really wanted the stories you were out of luck. Nowadays you can find scans and people selling the comics on eBay or whatever but it’s still a niche interest unless you’re a huge fan of that toyline no matter how big or small the line was.
Free Comic Inside was started on the premise of promoting these lost comics. Today comic creators will create minicomics for fun or as something cheap to have at the selling table to draw in prospective fans but it was the likes of Mattel and their toystore friends you have to thank for that. Since starting this article series I’ve learned of more toys that came with free comics, as well as promotional comics for the main comic series packed in with snack cakes or breakfast cereal and even other products like video games. It’s only increased my desire to discuss these lost comics. While I can easily find comics for Masters Of The Universe and Princess Of Power (owning the comics would be better but scans at least allow me to read and review them) some comics that I’ve either already known about or learned through stumbling across information are harder to find. In this installment I thought I would try to find some of these I already know about and see if I could find them. If not they went on this list. Note that this may not be all the toys that came with promo miniature comics so if you know of another one, by all means tell me. If I haven’t reviewed something from the series yet or it isn’t on this list I probably don’t know about it so check the series archives before you suggest or maybe I’ll do a separate article of what I could find. I did finally find a potential archive for the Starriors minicomics so anything is possible.
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