First a big thank you to Transformers World 2005 for this heads up, since I don’t read “Advertising Age“. The second link takes you to e-magazine site Coverleaf. I think that covers all the hat tipping.
“A hub is a place where great things come together—and that is precisely what The Hub network will be when it launches,” said Loesch. “The Hub will be a fun and transformative destination that brings kids and their families together by presenting clever stories and engaging characters.”
The Hub will offer young viewers and their families novel and compelling content, ranging from new comedies and animated adventures to live-action franchises and game shows—all celebrating the core childhood concepts of fun and play. The network’s tone will be thrilling, modern and dynamic, both on-air and online. These qualities are represented by The Hub’s spiral logo, which symbolizes a catalyst of action and imagination. In addition, the network will benefit from the strong DNA of its two parent companies, Discovery and Hasbro, which share a 50/50 partnership in the venture.
“Under the leadership of Margaret and her team, The Hub will be the next great children’s media brand,” said David Zaslav, President and CEO of Discovery Communications. “The goal is to create a destination for quality content, and we are confident The Hub can become a strong home for an active and engaged audience.”
“Hasbro is a company built on play, and Discovery was founded on curiosity,” said Brian Goldner, president and CEO of Hasbro. “The Hub will have the resources of both partners as it goes about reimagining the future of children’s entertainment.”
Who formatted that? Do you know how many extra spaces I had to pull out of that?
Anyway, the Advertising Age article lists some of the shows planned. There is no word on which Discovery Kids programs will be transferred, or early reports/rumors of older Hasbro properties shows, such as the original Transformers cartoon, are accurate. We do, however, have something to discuss. Or in my case, to review.
Obviously, both TFW2005 and myself are more interested in the new Transformers cartoon, now official as Transformers Prime. Sadly, we don’t get a lot of details. The show-runners are Jeff Kline, who has a lot of positives in his background (including one of my favorite shows, Men In Black), and the former (according to reports) Bay movie writer team of Alex Kurtzman and Roberto Orci, neither of whom have any kids show credits–but I just found out they were responsible for the crappy Zorro sequel. All we get is the usual franchise plot, Optimus and the Autobots vs. Megatron and the Decepticons. What else is new? And of course we get the old “like never before” line, which is typical Hollywood talk for “we did something totally different, but you may not like it”. I could be wrong about that last part. Oh, and apparently the Bumblebee version used in this show is that of the Movieverse, so already I’m not too confident about a “new” experience. Doesn’t mean it will be bad, though.
So what else are we getting. Fraggle Rock? You know that co-worker I’ve been getting the comics for? She will be stoked. However again, no word on if this will be the old show, the one-season NBC cartoon, or a brand new show. I’m betting on one of the first two.
Cosmic Quantum Ray is a “science fact-ion” series (think early SeaQuest or early Doctor Who series about an Earth kid who secretly fights evil. I’m thinking 1-2-3 Penguins meets Atomic Betty. With SCIENCE!
My Little Pony: Friendship is Magic. Long title. The series will follow one particular pony, Twilight Sparkle, rather than the whole group, and will replace Ponyland with Equestria. (I’m not sure which is more blatant at this point.) And it also looks like a Flash cartoon that may end up giving kids more nightmares than desires to buy the toys. Seriously, look at their eyes! I’ve seen anime parodies with smaller eyes. On the upside is Lauren Faust. Her credits include a few very girly shows, but then you get The Iron Giant. Then you look at the image again and toss that out the window.
I’ll just say The Wotwots are even less targeted at me than My Little Pony and move on.
Finally (I’m not doing this in the article’s order) is an announced family-based game show, Game Night, an hour long game show where families play Hasbro games thattheyhopeyoubuy. I can make no judgment until I see it for myself.
Being a 24 hour network, I’m sure we’ll hear about more shows as we get closer to 10/10/10 (see what they did there?), and more about the announced shows. If Transformers and kids TV are involved, you know the BW Media Spotlight will continue to keep an eye on it.