
While DC seems uninterested in putting anything out that resembles the DC Universe outside of DTV animated movies (or whatever Chris Nolan thinks is “better” than comics), Marvel has been putting out a lot of content. From kid-targeted cartoons on Disney XD to the Movieverse (not counting the Fox & Sony deals) to Agents Of SHIELD, Marvel is doing something with their brand that may or may not bring in new readers but it does expand their multiverse. About the only thing they seem to mach on are video games and other merchandise.
Marvel has also done a good job with the internet. Their website includes a showcase for many past and present TV shows, although it’s admittedly missing a few shows. They just put out a team-up story with Lego to promote an upcoming game. which they also posted to YouTube. And just today they announced a new venture with streaming service Netflix to produce some original series that they were talking about making since Marvel Studios started taking off.
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