Coca-Cola Christmas truck (on the Striezelmarkt in Dresden) (Photo credit: Wikipedia)
Like or hate Coca-Cola (I’m a Coke guy myself…when there’s no Dr. Pepper around) they found a way to make themselves part of Christmas, and probably defined the Santa Claus look we know today in their print ads. However, they made some good TV ads as well, like the “Holiday Caravan” ads. Surprisingly there are very few of them but credit the director for how they used Christmas lights in there.
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