I’ve heard a handful of creators in the mainstream saying something to the tune of “I don’t care if they trash me, as long as they talk about me”, but I didn’t think that was Hollywood’s actual strategy. Well, if Bleeding Fool’s Chris Braly is correct you can blame one New Zealand analytics firm that has convinced Hollywood that all the negative comments are still engagement and thus positive. Not out of the same reasoning as the aforementioned creators but because they’re too lazy to separate “this is great” and “this is garbage”. Succeeding in Hollywood is easy. You don’t even have to care about what you’re doing anymore.
BW Media Spotlight 