BW’s Saturday Article Link> How Comics Train Their Customers

He’s not very good at dodgeball.

Marketing is a manipulative business, especially if you’re trying to get customers to add your product, service, or production to their regular routines. One of the long term downsides of the 2020 lockdowns is how they rewrote habits that broke people out of old ones and now businesses have to figure out how to get back into being habit. That’s not necessarily malicious or a bad thing. It’s just how we operate versus how businesses operate, in both cases using instincts needed to survive.

Rob Salkowitz of ICv2 goes over how comics convince people to get into their stuff and the stupid things they’ve done recently that hurt them for breaking those habits.