Hollywood chases the younger audience because they have more money to spend vs less sense to spend it wisely than adults, or so has been the theory. Throw in activists hoping to warp minds early and the everything for meeeeeeeeeeeeee crowd remaking and reimagining everything that wasn’t “made for them” and they think that they’re making the version that today’s youth will totally get into, which they claim is what franchises and Brands need to make it to the next generation no matter how many generations they were around for just as they were. Puck News however is stating that the opposite is true and brands are actually not catching today’s teens the way it used to attract “yesterday’s” teens. So apparently changing what worked chased off potential new fans at the expense of old fans. Again.
Since the Puck News story is behind a paywall, you can see a summary at Geeks & Gamers. In a related article by their associates at That Park Place we see a more specific example, as the type of people who were introduced to Star Wars as a kid in the past isn’t getting that Star Wars in the present and the audience being chased doesn’t care about action sci-fi. No wonder the franchise is in danger of no longer being culturally relevant.
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