
Icon of a television. (Photo credit: Wikipedia)
Yesterday two interesting articles came out regarding Maker Studios, the multichannel network recently purchased by Disney. Variety reports that Maker made a deal with another Disney-owned property, Fusion, to produce shows for Disney networks using stars from their YouTube partnership as well as having members show up on America’s Funniest Home Videos. However, I’m only considering that a companion piece to our discussion topic tonight.
Maker CEO Ynon Kreiz, according to report by The Hollywood Reporter, attempted to make the case that the longform TV show is dead or dying and the future belongs to shorter videos, like the content you might see on YouTube, or the really short programs you see from Japan that are about 15 minutes in length. (There are a few anime that aren’t a full-length TV episode as we know them. And he thinks those are too long, believing today’s viewer can’t last past four or five minutes.) While there is obviously a place for these, to say that the longform show is dead, is exaggerating. A lot. I don’t think Kreiz follows actual online discussion, just his participants’ analytics. He’s missing the whole picture here.
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