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It should also be noted how the ads were integrated into the comics in old days, especially the Bronze Age comics I have. Most of the time they were placed where the cliffhanger was, which was meant to encourage you to turn the page. They even had a note at the bottom “continued after 3rd page following” or something. It was more like an ad break in a TV show versus wherever they feel like, which you see on streaming because they don’t coordinate the ad breaks to the show’s ad breaks. That could be partly due to writing for the trade since they don’t care where the story breaks the same way in a graphic novel as they used to for single issues.
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