Star Wars: The Last Jedi, JJ Abrams’ trilogy, is sure to be marketed until the people not trying to theorize every part of the movie before it hits theaters in December get sick of hearing of it. This is why the director and Mark Hamill himself is suggesting you ignore it all. Good luck. I remember The Force Awakens (which I still need to see but already had a big reveal RUINED FOR ME!) was all over the place and it was only being in the hospital most of last year that spared me from the brunt of Rogue One marketing. Good luck, though!