So apparently the Academy Awards decided they want to add a new category to the Oscars in the hopes of drumming up views by average people. The solution is not to give movies most of us watch an honest assessment among the “smart” and “artsy” and “serious” films but to create a category just for movies enjoyed outside of the snooty critic, actors, producers, and other members of the Hollywood elite. Referred to as a “best popular film” category (whether or not this the final name they go with is currently unclear), it’s a chance for movies the actual moviegoing public go to see, the so-called “popcorn flicks” that allegedly have no substance to it, a chance to win something. The hope is that it will bring their ratings up on ABC every year.
I’m honestly a bit mixed here. On the one hand it’s a bone thrown to the average moviegoer. It doesn’t mean anything to the Hollywood elite, which if we’re honest are more like “elitists” at times. On the other hand it hopefully acknowledges there are other movies who deserve credit beyond the special effects category and maybe a movie score or some other minor category. I would need to see it in action to really develop an opinion, but I don’t work for Variety, one of the many entertainment news and gossip sources out there. They did three articles…three!…decrying this new category as the worst thing the Academy could do. It seems a bit harsh for a category they are only considering! They have nothing definite here and I’m not sure it’s had a chance to earn the bashing they’ve given it. Not that they don’t have some good points mind you.
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